Meet Our Team
Chief Executive Officer
Bob DiGiacomo is the Chief Executive Officer of United Dealers Alliance (UDA), where he leads the company’s mission to deliver the most comprehensive dealership income‑development training in the Auto, RV, and Powersports industries. Throughout his career, Bob has taught his Tell, Don’t Sell® F&I presentation technique, a specialized approach for finance managers committed to mastering disclosure‑based presentations rather than pressure‑driven selling. This unique approach has helped develop countless top‑performing finance managers throughout the country and earned Bob widespread recognition among dealers and managers alike.
Beyond F&I income development, Bob is known for his steadfast commitment to providing continuous UDA training resources to every department within his partner dealerships, offering support that is unmatched in the industry. This full-scope dealership development and performance management commitment has made UDA one of the fastest growing independent agencies in the industry.
In addition to training, Bob delivers on his promise to offer the most modernized F&I products and reinsurance solutions to UDA dealers nationwide. With more than 30 years of retail experience, Bob specializes in creating customized, exclusive dealer programs in partnership with industry‑leading administrators, all designed to build long‑term dealer wealth.
Paul Aiello
Executive Vice President of Dealer Development
Paul has over 25 years in the automotive industry and a proven track record in driving maximum results in both variable and fixed operations. Paul is a passionate trainer, emphasizing strategy and implementing key processes through constant performance management.
Eddie Rains
Vice President of Finance Development and Strategic Growth
Eddie Rains serves as Vice President of Finance Development and Strategic Growth for United Dealers Alliance, bringing more than 30 years of automotive industry experience and over two decades in training, coaching, and performance development. Eddie began his career in retail and advanced to General Manager. He understands firsthand how to build profitable, high-performing operations. In his role with UDA, he focuses on strengthening F&I performance, developing leaders, and driving strategic growth initiatives that help dealers improve results and long-term profitability. Known for his practical, results-driven approach and ability to energize teams, Eddie brings a proven track record of helping organizations elevate performance, culture, and customer experience by implementing the Tell Don’t Sell® sales process.
Linda Dever
Senior Operations Manger
Linda Dever is a highly experienced professional who excels in leading her team, customer support, and full partner account management oversight. With over three decades of expertise in management, customer service, and organizational leadership, she holds a degree in Business Management, a Certified Manager designation, and a Florida Real Estate License. Linda’s career includes significant roles in management and corporate training.
Blane DiGiacomo
CRM, Project Manager
Blane DiGiacomo comes to UDA with extensive experience overseeing operations and implementation initiatives. Drawing on his background as Director of Projects & Implementation for a network of multi-specialty medical practices in New York City, he brings structured leadership, process optimization, and client-focused strategy to every project. Blane values exceptional customer service and is dedicated to ensuring dealer partner and customer needs are not only met but consistently exceeded.
United Dealers Alliance Mission & Vision
Our mission is to revolutionize the automotive finance industry for the better. We are committed to challenging the status quo by empowering dealerships with the most innovative F&I products for the automotive, RV, and powersport markets, while transforming the customer experience through our Tell, Don’t Sell® presentation methods.
Tell, Don’t Sell® enables customers to make educated buying decisions based not on sales tactics, but on transparent, fact-based information. UDA’s disclosure methods are time-tested and proven to reduce customer pressure, lower resistance, and increase receptivity, allowing customers to make confident, well-informed financial decisions. This approach consistently outperforms traditional selling tactics and improves customer satisfaction and retention.
We believe that F&I should be transparent, efficient, and tailored to each customer’s individual needs. By leveraging clear presentation methods and streamlined, interactive menu technology, we simplify the increasingly complex F&I deal-closing process, making it faster, cleaner, and more enjoyable.
Our team of experts provide ongoing training and development to optimize productivity and reinforce a culture centered on the customer experience.
We never aim to be viewed as a vendor. The word “Alliance” in our name reflects the long-term partnerships we build grounded in performance, trust, and integrity. We educate, empower, and protect our dealer partners by communicating with the same clarity and transparency we teach, ensuring full understanding of both the benefits and all the risks associated with each element of their organization.
Through continuous innovation, collaboration, and a relentless focus on quality products and programs presented with disclosure-based training, UDA helps dealer partners drive remarkable customer engagement and lasting customer satisfaction.
We aspire to be the industry’s leading F&I product and income development provider, setting new standards of transparency, efficiency, and integrity, and reshaping the way people perceive and interact with dealerships in every department.
To learn more about UDA, call (877) 668-0590 or email info@uniteddealersalliance.com today!